Facebook post by University for the Creative Arts - UCA

UCA 2021 graduate showcase #UCAgrads2021 🎓✨ UCA BA (Hons) Business Management 2021 graduate Farris Hattab used his final project to create Skipfit, a hybrid digital jump rope, and fitness brand. The project is a business illustrated report that highlights the fitness and wellbeing markets and takes an in-depth look into the trends and market drivers. The report introduces Skipfit, a jump rope and e-fitness brand, and further analyzes the competitive landscape, alongside the brand's product portfolio, integrated marketing strategy and brand promise. The report concludes that Skipfit can tailor to a gap in the market, and gain loyal followers by ensuring product quality and values are in line with consumer needs. See more beautiful graduate work at gradshows.uca.ac.uk #WeareUCA #MakersofUCA #gradshow #graduateshow #degreeshow #newtalent #showcase #graduate #newdesigners #graduates2021 #graduation #grads #grads2021 #creative #artshow #artexhibition #BusinessSchool #business #advertising #management #marketing #publishing #digitalmedia #communication #creativebusiness