UCA 2021 graduate showcase #UCAgrads2021 🎓✨

UCA BA (Hons) Business Management 2021 graduate Farris Hattab used his final project to create Skipfit, a hybrid digital jump rope, and fitness brand.

The project is a business illustrated report that highlights the fitness and wellbeing markets and takes an in-depth look into the trends and market drivers. The report introduces Skipfit, a jump rope and e-fitness brand, and further analyzes the competitive landscape, alongside the brand's product portfolio, integrated marketing strategy and brand promise. The report concludes that Skipfit can tailor to a gap in the market, and gain loyal followers by ensuring product quality and values are in line with consumer needs.

See more beautiful graduate work at gradshows.uca.ac.uk

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UCA 2021 graduate showcase #UCAgrads2021 🎓✨

UCA BA (Hons) Fine Art 2021 graduate Amy Hampson completed her final collection!

Amy said "My practice involved developing a painterly language that is an amalgam of elements taken from both medieval and contemporary sources. I have developed a recent fascination with gargoyles that I use as a reoccurring subject due to their expressive forms and ability to simply represent a period of history that, as an artist, I am often drawn to for visual inspiration. I find the eerie, contorted forms of these ancient statues compliment the techniques and abstract marks that I begin my painting process with, using motifs, marks and structures that result from experiments inspired by research into contemporary artists, such as Fiona Rae, Laura Owens, David Salle, and Rose Wylie. Akin to the gargoyles, other sources such as strawberries, flowers, geometric shapes, and imagery appropriated from museum and gallery research have also been gathered and continuously layered within my work because they excite me, whether because of their shape, colour, or original meaning and function. Painting, layering, cutting, and collaging these different sources have changed their original format; prompting a decision to further distort the imagery on a scanner to make them more peculiar and devoid of any perceived roles."

See more beautiful graduate work at gradshows.uca.ac.uk

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UCA 2021 graduate showcase #UCAgrads2021 🎓✨⁠
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While progressing through a BA (Hons) Hand Embroidery degree and planning a final major project, Millie Whitehead wanted to create a collection that challenged fashion brands' highly gendered approach to design and to open out this specialist craft to a wider audience.⁠
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In Millie’s final collection, the 2021 graduate combined well-honed embroidery skills with another passion. “I knew I wanted to create a gender-neutral collection – a concept that came from looking at my own wardrobe, and from my own experiences when shopping,” Millie says. “I tend to favour menswear departments and always felt that shopping in the men’s section puts a label on me and my clothes, but I strongly believe that we do not need ‘menswear’ and ‘womenswear’ when we can just have fashion.”⁠
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In response, Millie created a collection of oversized, tailored garments designed to flatter any shape or size. Each piece features wave-like appliqued hand embroideries that take inspiration from the freedom, fluidity, and strength of water. “These represent my beliefs about gender, as well as symbolising change in the fashion industry, and the fact that gender-neutral fashion isn’t a trend that’s going to be short-lived – it’s a movement that will continue to grow,” says Millie.⁠
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Read more at: https://bit.ly/3rmjC3K

Instagram: @mgw.studios⁠
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