Facebook post by University for the Creative Arts - UCA

UCA BA (Hons) Fashion Promotion and Imaging students Rebecca Barr, Emily Bingham and Yasmin Raache collaborated on a 4-week live brief in which they had to create an 8 look "look-book" for a hypothetical collaboration between H&M and Viktor & Rolf focusing on a theme of up-cycling! Rebecca said "Our initial inspiration came from the Viktor & Rolf Spring 2021 Couture show. The use of layering using not just clothes but details such as ribbon or scraps of fabric really appealed to us. You can see these elements pop up in some of the images! Our various skillsets meant that each area of our shoots (i.e., styling, photography and art direction) were very well planned out and considered before we went to shoot. The strong communication between the three of us also allowed each person to produce content plans that matched the tone we were going for within our look-book. All of these factors combined led us to some pretty surreal imagery!" Find out more about Fashion Promotion and Imaging, now called Fashion Branding & Communication: https://bit.ly/2OnIeth Photography: Rebecca Barr @n0t.fussed Styling & Art Direction: Emily Bingham @emilynbingham @emilybinghamfpi / Yasim Raache @yasminraache @photosby.yas Model: Yasim Raache @yasminraache @photosby.yas #WeareUCA #MakersofUCA #fashion #bafashion #fashionpromotion #fashionimaging #ucafashiondesign #fashiondesign #fashiondesigner #design #fashioncourse #fashionstudents #art #creative #photography #styling